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Academic Profile
Dr. Marchand is Professor of Strategy Execution
and Information Management at IMD
International, one of
Europe's leading business schools, based in Lausanne,
Switzerland. From 1997 to 2000 he was the director of the
research project, Navigating Business Success that
discovered the Information Orientation (IO) metric.
Dr. Marchand teaches how this new
metric can be used to boost bottom line performance
through effective information, people and IT capabilities
in many of IMD's programs.
Other special interests include:
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Managing information and
knowledge to drive superior business performance
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Demand/supply chain management
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Strategic use and deployment of information systems and technology in companies
operating in local, regional and global markets
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Internet strategy for
established companies.
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Dr. Marchand was previously:
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Dean and Professor of
Information Management, Syracuse University,
School of Information Studies, 1987 - 1994
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Founder of the Institute for
Information Management, Technology, and Policy in
the University of South Carolina's College of
Business Administration, and a professor in the
school's Master's of International Business
Program
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Faculty Positions:
 Professor,
International Institute for Management Development (IMD),
Lausanne, Switzerland, July 1, 1994-present.
Visiting Professor, International
Institute for Management Development (IMD), Lausanne,
Switzerland, July, 1990-June 30, 1994.
Dean and Full Professor, School of Information
Studies, Syracuse University, July 1, 1987-
June 30, 1994.
Associate Professor, Department of
Management Science, College of Business Administration,
University of South Carolina, July 1, 1982-June 30, 1987.
Associate Professor, Department of
Government and International Studies, University of South
Carolina, August 1, 1980-June 30, 1982.
Assistant Professor, Department of
Government and International Studies, University of South
Carolina, 1976-1980.
Instructor, Department of Government
and International Studies, University of South Carolina,
1975.
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